White Paper – Assignment #3

For this assignment, you will write the background and overview of the problem/opportunity and the stakeholders sections for your white paper.

Your writing style should be addressed to a non-expert so that a large audience can understand the context, significance, and key issues related to the problem/opportunity.

This is an expansion of what you have already written in Assignment #2

In this section, you will be synthesizing your research on the problem/opportunity as it currently exists. Synthesizing is different than summarizing. When you synthesize, you group and analyze multiple sources, NOT summarize them one at a time. I have attached two handouts to help you synthesize your sources.

For this submission, you must include:

• Industry Background
• Explain what the industry does in everyday language
• Describe the main products or services
• Who uses them? In what situations?
• Define any technical terms in simple language for your non-technical audience
• Highlight 1 – 2 key national facts showing the industry’s importance
• Use indicators like share of GDP, number of jobs, export earning, growth rate, or share of government revenue
• For each fact, explain what it means for a non-expert
• Do not list statistics – you are creating a narrative about the selected industry
• Provide any important history or policy information as needed by a non-expert audience
• Limit yourself to 2 – 3 essential points that would inform your non-specialist audience
• Your audience needs to understand how we arrived at this current situation
• Client Background
• Describe the company in clear terms
• • Type of organization: Private company, public organization, NGO, start-up
  • Main product or service type that will be the focus of the problem/opportunity
  • Their mission as an organization (do not copy and paste from their website!)
• Explain its relevance to the economy/sector
• Ethiopian company
• Approximate size including employees, branches/offices, scale (if available)
• How does it contribute
• How do its activities relate to national goals?
• International company
• Where are the main headquarters located (city, country)
• The company’s relevance to its home country
• How is the company relevant to your proposal?
• How do its activities relate to national goals?
• Connect the company to the broader industry trends
• Show how the company is affected by/responding to the changes you previously mentioned
• Overview of the Problem/Opportunity
• Clearly define the specific problem/opportunity in 1 – 2 statements
• This needs to be focused
• You need to be able to take action
• Provide evidence that the problem/opportunity exists
• For each statistic or example, explain how this is either a problem or a potential opportunity for your client
• Demonstrate how your client’s problem/opportunity is an example of the larger national/industry trend described in the background section
• Identify and briefly analyze key stakeholders
• Who do you think are the key stakeholders?
• Types:
• Internal
• Employees
• Managers
• Owners
• External
• Customers
• Suppliers
• Regulators / Government
• Local community

Format:

• 3 to 4 double-spaced pages of content (does not include APA title page or references)
• 12 point font
• 1 in or 2.5 cm margins on all sides
• APA title page
• APA reference list
• APA in-text citations
• At least 5 quality sources (you already have 4 from the prior 2 assignments